Analytics and revenue

Analytics and revenue

Dashboard

The Analytics tab shows impressions, clicks, CTR, unique IPs, estimated revenue, a daily bar chart, a per-ad breakdown table, and a by-section table.

Impressions are tracked client-side via IntersectionObserver at 50% visibility (so off-screen ads don't inflate counts). Clicks are server-side redirects through /oads-click/{id}/ (logged before the 302 redirect to the destination URL).

Time periods

Revenue tracking

Set CPM and/or CPC rates per ad:

• CPM Rate ($ per 1,000 impressions): revenue += (impressions / 1000) * cpm_rate
• CPC Rate ($ per click): revenue += clicks * cpc_rate

Revenue is estimated, not actual. For paid direct deals, enter the rates per ad and OAds reports your accrued spend.

PHP API

phpOAds_Tracker::record_impression( int $ad_id, string $page_url, string $section );
OAds_Tracker::record_click( int $ad_id );
$stats = OAds_Tracker::get_ad_stats( $ad_id, $period );
// Returns: [ impressions, clicks, ctr, revenue ]

OAds_Tracker::get_overview_stats( $period );
OAds_Tracker::get_recent_log( int $limit, string $type );
OAds_Tracker::export_csv( string $type, string $period );

CSV export

AJAX action: oads_export_csv. Params: type (impressions or clicks), period (7d, 30d, 90d, all).

GDPR consent gate

When oads_settings['gdpr_consent'] is '1', frontend JS checks localStorage.getItem('oads_consent') === '1' before firing impression or click tracking. Your CMP sets this on consent:

javascriptlocalStorage.setItem('oads_consent', '1');