1. Image + Link (image)
Standard banner ad. Upload an image from the WP media library. Optional overlay headline. Clicks are tracked via redirect.
Meta keys:
_oads_image_url— image URL_oads_image_id— attachment ID_oads_text_headline— optional overlay headline_oads_destination_url— click destination
2. Text Card (text)
Pure text ad. Headline + body copy + CTA button. Good for contextual relevance in article feeds.
Meta keys:
_oads_text_headline_oads_text_body_oads_text_cta(default: "Learn More")_oads_destination_url
3. HTML Embed (html)
Raw HTML or third-party script embed (passed through wp_kses_post). Use for custom rich media, third-party networks, or custom interactive units.
Meta keys:
_oads_html_embed
4. Video (video)
Self-hosted MP4 (using <video> with autoplay muted) or YouTube embed (via youtube-nocookie.com). IntersectionObserver starts/stops playback on scroll.
Meta keys:
_oads_video_url_oads_video_type(self|youtube)
5. Sponsored Content Card (sponsored)
Looks like an editorial post card. Image + headline + description + CTA. Designed to blend with content feed listings.
Meta keys:
_oads_sponsored_headline_oads_sponsored_desc_oads_sponsored_cta_oads_sponsored_img_url
6. Sticky Bar (sticky)
Fixed top or bottom bar that persists while the user scrolls. Has a close (✕) button. Smooth dismiss animation.
Meta keys:
_oads_sticky_position(top|bottom)