Analytics and FTC compliance

Analytics and FTC compliance

Analytics dashboard

The Analytics tab shows:

• Clicks over time (line chart, configurable period).
• Top performing products (by clicks and estimated revenue).
• Geographic breakdown (top countries).
• Device split (mobile/desktop/tablet).
• A/B test results (when active tests exist).

Revenue is estimated using your configured Commission Rate and Conversion Rate settings against click counts. Amazon doesn't expose per-click revenue via PA API, so actuals come from your Amazon Associates dashboard.

Click event data

Every click logs to oam_clicks with:

• link_id, post_id, display_id, abtest_id, abtest_variant
• ip_hash, user_agent_hash (hashed for privacy)
• country_code, device_type, referrer, created_at

IPs are hashed before storage by default. Click retention defaults to 90 days (configurable under Settings).

A/B testing

OAM_ABTest runs head-to-head tests between two saved displays.

1. A/B Tests tab -> New Test.
2. Pick Display A and Display B from your saved displays.
3. Set a name; save.
4. OAmazon assigns each visitor to variant A or B (sticky per session). Impressions and clicks count toward clicks_a/impressions_a or clicks_b/impressions_b in oam_abtests.
5. When statistical significance reaches your threshold (default 95%), winner is set to A or B and the test is marked resolved.

FTC compliance

The FTC requires affiliate links be disclosed. OAM_Compliance automatically inserts a disclosure on every post containing an OAmazon shortcode or block.

Disclosure templates live in oam_disclosures and can vary by context (post, page, review) and position (before/after content). The default disclosure inserted on activation:

This post contains affiliate links. As an Amazon Associate, we earn from qualifying purchases at no extra cost to you.

Customise under Compliance tab. Use [oam_disclosure context="post"] to insert the disclosure manually anywhere in your content.

Privacy and GDPR

OAM_Privacy registers exporters and erasers with WordPress's privacy tools so visitor click data can be exported or erased via Tools -> Export Personal Data.