WooCommerce Integration

WooCommerce Integration

OM_WooCommerce activates automatically when WooCommerce is active. It adds subscriber capture, abandoned cart recovery, revenue attribution, and automation triggers.

Features

• Checkout opt-in — checkbox added before the Place Order button
• Purchase subscribe — auto-subscribes customers who opt in at checkout
• Abandoned cart — snapshots cart after 60 minutes of inactivity; fires wc_abandoned_cart automation trigger
• Revenue attribution — tracks which campaign clicks led to purchases
• WooCommerce automation triggers — wc_purchase, wc_abandoned_cart, wc_refund, wc_review_left

Database Tables

om_wc_carts — Abandoned cart snapshots

om_wc_revenue — Revenue attribution

Merge Tags

{{wc_order_items}}   — HTML table of order items
{{wc_order_total}}   — Order total formatted
{{wc_store_url}}     — WooCommerce shop URL
{{wc_product_name}}  — Name of last purchased product

Hooks

php// Filter the opt-in checkbox label
add_filter( 'om_wc_optin_label', function( string $label ): string {
    return 'Subscribe to our newsletter for updates and offers';
});

// React when a cart is abandoned
add_action( 'om_wc_cart_abandoned', function( int $subscriber_id, array $cart ): void {
    // $cart includes cart_contents, cart_total, session_key
});

// React when a cart is recovered (purchase after abandonment)
add_action( 'om_wc_cart_recovered', function( int $subscriber_id, int $order_id ): void {} );